Before we could even begin to designs our digi pack we needed to fully understand the conventions of a digipack and how they are targeted at their audiences. This required intensive research on the topic. We found that a digipack was described as "A form of jewel case, for holding one or more CDs or DVDs, in which the outer cover is of card rather than plastic." Digipacks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Digipacks are not only used for CD covers but also DVD's.
In order to ensure professionalism in our work it was important for us to use the correct sizing for our digipack. We found this information out from a website called http://www.4bmartinvest.co.uk/fulfilment/pa-digipak.htm which distributes the "Flexi trays" used in digipacks. The information we found out was that the typical size of a CD tray is 135mm x 125 mm. Now that we know the correct size of the tray this enables us to make correct sizing of our images on Photoshop etc.
The word digipack is really just a fancy way of saying what we would call a CD case. In modern society with an increasing competitive market in the music industry and the competition from downloading online, the digipack has become increasingly more important to the success of the single/album being sold. The CD cover has the ability to determine the track's visual desirability and it must make our CD stand out on the rack. It also imprints an image into consumer's mind and makes it recognisable. This puts a huge importance on the design and layout of the digipack. However this also varies according to the market you are trying to appeal to. Here is an exmaple of two digipack appealing to two different markets:
The word digipack is really just a fancy way of saying what we would call a CD case. In modern society with an increasing competitive market in the music industry and the competition from downloading online, the digipack has become increasingly more important to the success of the single/album being sold. The CD cover has the ability to determine the track's visual desirability and it must make our CD stand out on the rack. It also imprints an image into consumer's mind and makes it recognisable. This puts a huge importance on the design and layout of the digipack. However this also varies according to the market you are trying to appeal to. Here is an exmaple of two digipack appealing to two different markets:
Gwen Stefani - RnB
Faster Days - Indie Rock
A RnB digipack will focus more on promoting the singer of the video whereas Indie Rock will have more effects and stylistic features. Indie Rock colours and mise en scene in photos is often more simplistic e.g. singers will be in black whereas RnB will be much more glamourised. This is just one example of how digipack differ according to their target audiences.
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